OEM Integration

Simon Bailey- Head of Strategic OEM Integration

Simon Bailey is a senior technology and engineering leader with extensive experience delivering innovative products and systems across globally recognised brands.

Having led research and development activities at Safety Shield Global, Simon played a pivotal role in the development and commercialisation of the company's Human Form Recognition technology, helping transform advanced AI research into practical safety solutions deployed across industrial environments worldwide.

Today, Simon leads Safety Shield Global's OEM integration strategy, working directly with leading equipment manufacturers to embed AI-powered safety technology into machine platforms. Combining expertise in product design, systems architecture, machine integration and applied AI, he helps OEMs navigate the journey from concept through to factory-ready deployment.

His focus is simple: enabling the next generation of intelligent machines through seamless platform integration.

A preventable site accident took the life of our Founder Jonathan Guest's friend and sparked a mission to stop it from happening to anyone else. Driven by that loss, he spent years developing AI that detects humans and prevents people plant collisions.

That mission grew into Safety Shield Global, an award-winning team recognised in 2024 with the King’s Award for Innovation. Jonathan continues to lead with passion and vision, turning tragedy into a lasting legacy of safer, smarter, and more secure worksites in the new industrial age.